home » articles and samples
articles and samples
debtors
Why won’t they pay?
Analysing a slow payer is easy. Each debtor is going to fall into one of the following 4 ...read more »
Case Study sample
A small web development business servicing 130 clients building, maintaining and hosting websites in NSW, VIC and QLD. A fortnightly service ...read more »
marketing and public relations
What is marketing?
Whilst the words 'marketing' and 'selling' are often used interchangeably in the everyday language of business there is much more ...read more »
Sample PR editorial for local newspaper
The joy of entertaining Some of us are naturals in the kitchen - Not only can we cook and ...read more »
How to write a press release
A successful press release can be a positive and low-cost means for companies to establish their profile, draw attention to ...read more »
Sample Newscopy - Editorial for Sydney Morning Herald - ‘The Switch’
From sponge cake to squeegees A successful baker swaps icing for ink, embracing the world of fashion screen-printing, writes Rebekah Goodwin. By ...read more »
Solitary Beach Development
The Brief: To create a marketing presentation selling a parcel of land to potential developers. The result is a breathtaking 16 ...read more »
organisation
Time Management Strategies
That maxim, "Handle each piece of paper only once," is too extreme to be realistic. But it contains a grain ...read more »
Control is the goal of organisation
You can spend up to 40 hours a week sitting in that chair, taking in this space: It is imperative that ...read more »
Checklist for an efficient workspace
Does clutter make you feel overwhelmed & out of control? Here is a simple checklist to use to create/refine a workspace ...read more »
Case Study - Govt Dept - Jan 2009
Government Department NSW - Coffs Harbour Branch View the image gallery: The Brief: Morale was low; the office was cluttered ...read more »
Cultivating good work habits
Once you've set goals, priorities, and a plan for achieving tasks, it's important to take a critical look at how ...read more »
recruitment
Your new employee’s first 3 months
Part of my recruitment process, is always to check in on both employer and employee, throughout the first 3 months. My ...read more »
The Real Cost of Turnover
Many employers make the mistake of basing cost of turnover analysis on hiring and salary costs alone, however the bottom ...read more »
Conducting phone interviews
Not sure what to ask on the phone? Make the most of your 20 minutes. Ensure your shortlist is the ...read more »
The Hidden Pearls of Reference Checking
We have all been in that situation where we have found the perfect person for the opening we have available, ...read more »
resume help
Job interviews - Sample questions & answers
The job interview is one of the most important part of the job search process; it can also be the ...read more »
Job Hunting
The secret to hunting for a job is to network. Research shows that only 20% of all jobs get advertised ...read more »
Improving Interview Performance
Attitude: Everything is mirrored by this. If your attitude is positive it will permeate everything about you in interview. ...read more »
How To Change Careers
At some stage in people's lives they often find themselves asking themselves some important & life changing questions. What am ...read more »
web content
10 great reminders about writing headlines
Headlines can be singularly the most important element of any selling message... The purpose of a headline is to grab your ...read more »
Check out some of my client’s sites
Whilst I've written partial copy for many websites. The following websites are almost exclusively my copy. This is why I ...read more »
Sample intro copy
The HOUSE OF PHOTOGRAPHY Capturing timeless moments When a home is burning down, why are the photos grabbed in those ...read more »
Making your copy easy to read
All copywriters have their own preferred ways of drafting their copy. I like to write a very rough version, including ...read more »
