writing web content
Our aim here is productive copy that works for your business. Copy that informs and influences the reader. Copy that causes them to order, or simply pick up the phone to find out more.
People read 30% slower on screen and spend an average of 5 seconds on copy before they move in or away. Not much time to make an impression. The marketing content needs to be benefit driven and simple, using active language.
The process of creating productive web copy involves questions, brainstorming with a 1st and 2nd draft. Some clients know exactly what they want, some aren’t sure, and others still – have no idea. This is perfectly normal and expected.
I will prompt you for the information I require. I will ask you about
- Your business identity
- Your history
- Your competitive advantage
- Your target market
- The benefits of choosing your product or service, and
- Keyword repetition* as per your web designer’s suggestions.
Sometimes I write copy that hits the nail on the head, first time.
Other times my writing will prompt your input – what you like, what you don’t. You then give me feedback and we throw it around. It is often in these discussions that brilliant ideas are birthed…
Please note – I’m not attached to having MY words on your website – YOUR words are often very powerful and appropriate to this creation.
*Keyword repetition is a term used for the copy on your home page to assist Search Engines to ‘see’ your website. More info on SEO
Other copy writing services:
Creating press releases, editorial, sales collateral and business letters.
My services include proofing and editing, assisting you to get your message out there.
articles and samples
Headlines can be singularly the most important element of any selling message...
The purpose of a headline is to grab your ... read more »
All copywriters have their own preferred ways of drafting their copy. I like to write a very rough version, including ... read more »
testimonials
‘We needed some strategies to allow our work to be noticed by advertising agencies, production houses and individuals…Rebekah brought our joint creativity into one powerful ‘call to action’ flyer which showcased out talents simply and effectively.’
Michael Johnson
Props & Model Maker – Melbourne
‘Rebekah contribution has been invaluable. It is rare to find someone who is so motivated & enthusiastic about your work!’
Paul Forest
Managing Director 1st Place Design
‘Thanks for your help with the website, your enthusiasm and energy have helped transform a LOT of information into a manageable coherent package of content, it usually becomes a long drawn out process but some how you’ve managed to take the pain out of it.’
Robert Dark
Dynamic Web Design
Melbourne
‘Thank you so much Bek, for adding that ‘little bit of magic’ to my story. You really captured my essence by weaving my story about the creation of my latest book, Eternity, adding just the right amount of depth – but also remaining playful, and in keeping with who I am. I would really appreciate your help on my next Bio. ’
Suzanne Maher
Art Director
Affirmations Australia Pty Ltd
www.affirmations.com.au
‘Bek has taken us from being popular and memorable to being the benchmark of professionalism – she made ALL the contacts and knew our ultimate goal immediately – summing up our potential and taking us to a new level. We’re busy people, we’re good at what we do – Bek met us every step of the way and more…’
Toni & Ray Urquhart
No 2 Oak Street Restaurant
Multiple Chef’s Hat: Fine dining
www.no2oakst.com.au
‘You made our website understandable to the money-spending consumer. As you know, I had a website that I understood, but was not necessarily speaking the customer’s language. As an outsider to our business, you were able to point out the obvious to us, correct it, and it’s all been for the better. We are thankful.’
Matthew Walther
Walthers Entertainment World
www.wew.com.au
